AI-POWERED LIFE INSURANCE BACK OFFICE

The back office built for Canadian life insurance brokers.

From application to delivery — in/force handles the admin so you can focus on what you actually get paid to do.

SOUND FAMILIAR?

You're checking carrier inboxes manually.

No real-time notification. Just you, checking, hoping something came in.

You're checking carrier inboxes manually.

No real-time notification. Just you, checking, hoping something came in.

Your cover letter is blank.

Every time you need one, you're starting from scratch.

Your cover letter is blank.

Every time you need one, you're starting from scratch.

You're on hold with the medical clinic, again.

40-minutes to find out the APS hasn't moved.

You're on hold with the medical clinic, again.

40-minutes to find out the APS hasn't moved.

You have no idea where the file stands.

Three portals, an email thread, a spreadsheet. Still no clear answer.

You have no idea where the file stands.

Three portals, an email thread, a spreadsheet. Still no clear answer.

THE FIX

in/force is your intelligent back office.

It picks up the moment an application begins and doesn't put down until the policy is delivered — and keeps working after that.

01

CARRIER INBOX

Never miss a carrier message again.

Every hour you don't know about an underwriter's request or update is an hour the deal isn't moving. in/force regularly checks every carrier inbox and alerts you the moment a message arrives — so you can act on it before it becomes a problem.

02

CASE COMMAND CENTRE

Every case. Every stage. One place.

See exactly where each file stands — application, underwriting, decision, delivery. Ask a question in plain language and get an instant answer.

03

COVER LETTER WRITER

We draft the cover letter. You sign it.

Upload the illustration and fill in a quick intake form — client background, insurance need, financial justification. in/force handles the rest.

04

UNDERWRITING REQUIREMENTS

Every requirement. Ordered automatically.

in/force determines every insurability requirement based on the carrier, the applicant, and the coverage amount — then orders all of it automatically. APS, labs, MVR, client forms. Everything gets triggered without you lifting a finger.

05

UNDERWRITING FOLLOW-UP

No file goes quiet.

in/force tracks every outstanding item and follows up — with medical clinics, labs, and carrier underwriters. Every interaction is logged, summarized, and escalated to you when needed.

06

BOOK OF BUSINESS

Your book doesn't manage itself. Now it does.

in/force keeps your relationships warm long after the policy is delivered. Policy anniversaries, coverage check-ins, and birthday touchpoints go out on time, every time, so nothing falls through the cracks.

PLANS

Built for brokers at every stage.

Plans starting from $97/mo. Founding members lock in their rate permanently. Join the waitlist today.

Plan 01

Starter

For agents who want to stay on top of their applications.

$97

/month

3 month minimum. Billed monthly

Case Command Centre dashboard

Carrier inbox monitoring

Full message forwarded to your email

Basic case status tracking

AI case assistant — query any file in plain language

Plan 02

Advisor

For agents ready to automate their back office workflow.

$297

/month

3 month minimum. Billed monthly

Everything in Starter

CRM sync — cases auto-logged

AI cover letter drafting

Client forms prepared and sent via DocuSign

Policy anniversary and annual review automation

Plan 03

Underwriting Agent

For high-volume agents who want a full AI admin coordinator.

$1,997

/monthly

3 month minimum. Billed monthly

Everything in Advisor

Full insurability requirements ordered automatically

Tele-interview, labs, APS, and MVR ordering with intelligent follow-up

Carrier decision tracking and escalation

Policy delivery documents preparation

Plan 03

Team

For brokerage teams managing up to 5 agents.

$3,997

/monthly

1 year minimum. Billed monthly

Everything in Underwriting Agent

Multi-agent shared dashboard and pipeline view

Role-based access — agent, admin, and AGA views

Case velocity reporting across the team

Additional seats available

Concierge

Want it completely done for you?

AI automation plus a dedicated human back office team — handling everything from application to anniversary on behalf of your brokerage. No headcount. No training. No management.

Concierge

Want it completely done for you?

AI automation plus a dedicated human back office team — handling everything from application to anniversary on behalf of your brokerage. No headcount. No training. No management.

Early Access

Built by Canada's large case insurance advisors.

We've sat on the other side of this problem. We know what it costs to miss a carrier message, chase an APS for six weeks, and manually track a case across multiple portals. in/force exists because we got tired of waiting for someone else to build it.

Questions

Good questions. Here are the answers.

Q.01

Is in/force available now?

We're currently in beta and gradually onboarding advisors from the waitlist. Join the waitlist to secure your spot and be notified the moment we're ready for you.

Q.01

Is in/force available now?

We're currently in beta and gradually onboarding advisors from the waitlist. Join the waitlist to secure your spot and be notified the moment we're ready for you.

Q.02

Which carriers does in/force support?

We're starting with Manulife and Sun Life during beta — we want to perfect the system on one carrier before rolling it out across the rest.

Q.02

Which carriers does in/force support?

We're starting with Manulife and Sun Life during beta — we want to perfect the system on one carrier before rolling it out across the rest.

Q.03

How does in/force handle my client data?

We're building in/force the right way from the ground up — security and compliance are core to our roadmap. During beta, all data is encrypted in transit and at rest. More details coming soon.

Q.03

How does in/force handle my client data?

We're building in/force the right way from the ground up — security and compliance are core to our roadmap. During beta, all data is encrypted in transit and at rest. More details coming soon.

Q.04

Do I need an admin person to use in/force?

No — in/force is designed for agents who are doing it all themselves. Depending on your plan, some steps still require your input and approval, but in/force handles the heavy lifting so every task takes a fraction of the time it used to.

Q.04

Do I need an admin person to use in/force?

No — in/force is designed for agents who are doing it all themselves. Depending on your plan, some steps still require your input and approval, but in/force handles the heavy lifting so every task takes a fraction of the time it used to.